Join the largest gathering of DevTech executives and founders to discuss the best strategies for growing your DevTech company.

August 15, 2017 | San Francisco

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WHAT IS
DEVTECH STRATEGY?

The DevTech Strategy Summit is the world’s only conference dedicated to helping DevTech executives sell and market (DevTech) technologies to developers. Topics at the DevTech Strategy Summit cover both DevTech Startup strategy as well as Enterprise DevTech Sales. The core challenge facing DevTech Strategy is: What are the growth opportunities and the challenges in selling and marketing to developers?

DevTech Strategy Summit will cover the following topics:

API business strategy
Pricing your developer technology
Taking a “Platform” or “Service” strategy
DevTech integration strategies: Build or integrate?
Open-source vs. Closed-source business strategies
Marketing and evangelism for developer technologies
Funding, Mergers, Acquisitions in DevTech

Schedule

3:00 PM – 3:30 PM Registration & Networking

3:30 PM – 3:45 PM Opening Remarks

3:45 PM – 4:30 PM Panel: Driving Adoption — How Do You “Sell” to a Developer?
This town hall-style panel invites a group of experts and all delegates in the audience to discuss one key question: How do you sell to developers? We will cover the strategies and metrics for sales and marketing, pricing models vs.free/freemium models, and the difference between startup/enterprise DevTech sales.

4:30 PM – 4:45 PM Networking Break

4:45 PM – 5:30 PM Panel: DevTech Strategy — Open Source vs. Closed Source, Service vs. Platform
This town hall-style panel invites a group of experts and all delegates in the audience to discuss how DevTech companies evolve their products and business model. Is the developer really your customer or are the tech executives the decision makers? Do you take a platform vs. service strategy or an open source vs. closed source strategy?

5:30 PM – 6:00 PM Town Hall: OPEN Panel on the State of the Developer

6:00 PM – 8:00 PM Networking Reception

Featured Delegates

Dustin Whittle

Developer Advocate

Uber

Jeanine Jue

Head of Developer Evangelism

Samsung ARTIK Cloud

Joshua Krammes

Vice President, Community Engagement

StackPath

Jonathan Ferman

Group Product Manager

Adobe

David Wang

Director of Developer Marketing and Relations

MuleSoft

Vijay Vachani

Director, Partner Ecosystem

Adobe

Christina Nguyen

Senior Events Manager

Fastly

Jason Wu

Senior Demand Generation

SwiftType

Nicolas Grenié

Devloper Advocate

RedHat

Paul Nerger

SVP

DeveloperProgram

Desmond Chan

Senior Director, Product Marketing

Loggly

Marylise Tauzia

Product Marketing, Platform and APIs

Square

John Elkaim

Chief Marketing Officer

Loggly

Justin Johnson

Product Manager

Keen IO

David Lin

Senior Product Manager

Apple

Erin McKean

Founder

Wordnik

Jim Quanci

Senior Director, Autodesk Developer Network

AutoDesk

Shawn Gilmour

Director, Forge Platform

AutoDesk

Contact

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