August 15, 2017 | San Francisco
Hyatt Centric Fisherman’s Wharf San Francisco
555 North Point St, San Francisco, CA 94133
WHAT IS
DEVTECH STRATEGY?
The DevTech Strategy Summit is the world’s only conference dedicated to helping DevTech executives sell and market (DevTech) technologies to developers. Topics at the DevTech Strategy Summit cover both DevTech Startup strategy as well as Enterprise DevTech Sales. The core challenge facing DevTech Strategy is: What are the growth opportunities and the challenges in selling and marketing to developers?
DevTech Strategy Summit will cover the following topics:
API business strategy
Pricing your developer technology
Taking a “Platform” or “Service” strategy
DevTech integration strategies: Build or integrate?
Open-source vs. Closed-source business strategies
Marketing and evangelism for developer technologies
Funding, Mergers, Acquisitions in DevTech
Schedule
3:00 PM – 3:40 PM Registration & Networking
3:40 PM – 3:45 PM Opening Remarks
3:45 PM – 4:30 PM Panel: Driving Adoption — How Do You “Sell” to a Developer?
This town hall-style panel invites a group of experts and all delegates in the audience to discuss one key question: How do you sell to developers? We will cover the strategies and metrics for sales and marketing, pricing models vs.free/freemium models, and the difference between startup/enterprise DevTech sales.
4:30 PM – 4:45 PM Networking Break
4:45 PM – 5:30 PM Panel: DevTech Strategy — Open Source vs. Closed Source, Service vs. Platform
This town hall-style panel invites a group of experts and all delegates in the audience to discuss how DevTech companies evolve their products and business model. Is the developer really your customer or are the tech executives the decision makers? Do you take a platform vs. service strategy or an open source vs. closed source strategy?
5:30 PM – 5:50 PM Town Hall: OPEN Panel on the State of the DevTech Industry
6:00 PM – 8:00 PM Networking Reception
Panelists
Paul Nerger
DeveloperProgram
Kathleen Estreich
Scalyr
Richard Hurring
Catchy
Jason McClelland
Heroku (Part of Salesforce)
Trevor Brosnan
Plastiq
Shannon Williams
Rancher Labs
Sankaet Pathak
Synapse Financial Technologies
Guy Fighel
SignifAI
David Intersimone
Evans Data Corporation
Featured Delegates
Dustin Whittle
Uber
Jeanine Jue
Samsung ARTIK Cloud
Joshua Krammes
StackPath
Jonathan Ferman
Adobe
David Wang
MuleSoft
Vijay Vachani
Adobe
Christina Nguyen
Fastly
Jason Wu
SwiftType
Nicolas Grenié
RedHat
Paul Nerger
DeveloperProgram
Desmond Chan
Loggly
Marylise Tauzia
Square
John Elkaim
Loggly
Justin Johnson
Keen IO
David Lin
Apple
Erin McKean
Wordnik
Jim Quanci
AutoDesk
Shawn Gilmour
AutoDesk
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