![](http://devtechstrategy.com/wp-content/uploads/2016/09/new-header.png)
August 15, 2017 | San Francisco
Hyatt Centric Fisherman’s Wharf San Francisco
555 North Point St, San Francisco, CA 94133
WHAT IS
DEVTECH STRATEGY?
The DevTech Strategy Summit is the world’s only conference dedicated to helping DevTech executives sell and market (DevTech) technologies to developers. Topics at the DevTech Strategy Summit cover both DevTech Startup strategy as well as Enterprise DevTech Sales. The core challenge facing DevTech Strategy is: What are the growth opportunities and the challenges in selling and marketing to developers?
DevTech Strategy Summit will cover the following topics:
API business strategy
Pricing your developer technology
Taking a “Platform” or “Service” strategy
DevTech integration strategies: Build or integrate?
Open-source vs. Closed-source business strategies
Marketing and evangelism for developer technologies
Funding, Mergers, Acquisitions in DevTech
Schedule
3:00 PM – 3:40 PM Registration & Networking
3:40 PM – 3:45 PM Opening Remarks
3:45 PM – 4:30 PM Panel: Driving Adoption — How Do You “Sell” to a Developer?
This town hall-style panel invites a group of experts and all delegates in the audience to discuss one key question: How do you sell to developers? We will cover the strategies and metrics for sales and marketing, pricing models vs.free/freemium models, and the difference between startup/enterprise DevTech sales.
4:30 PM – 4:45 PM Networking Break
4:45 PM – 5:30 PM Panel: DevTech Strategy — Open Source vs. Closed Source, Service vs. Platform
This town hall-style panel invites a group of experts and all delegates in the audience to discuss how DevTech companies evolve their products and business model. Is the developer really your customer or are the tech executives the decision makers? Do you take a platform vs. service strategy or an open source vs. closed source strategy?
5:30 PM – 5:50 PM Town Hall: OPEN Panel on the State of the DevTech Industry
6:00 PM – 8:00 PM Networking Reception
Panelists
![Paul Nerger](http://devtechstrategy.com/wp-content/uploads/2016/09/Paul-Nerger.jpg)
Paul Nerger
DeveloperProgram
![Kathleen Estreich](http://devtechstrategy.com/wp-content/uploads/2016/09/Kathleen-Estreich.jpg)
Kathleen Estreich
Scalyr
![Richard Hurring](http://devtechstrategy.com/wp-content/uploads/2016/09/Richard-Hurring.jpg)
Richard Hurring
Catchy
![Jason McClelland](http://devtechstrategy.com/wp-content/uploads/2016/09/Jason-McClelland.jpg)
Jason McClelland
Heroku (Part of Salesforce)
![Trevor Brosnan](http://devtechstrategy.com/wp-content/uploads/2016/09/Trevor-Brosnan.jpg)
Trevor Brosnan
Plastiq
![Shannon Williams](http://devtechstrategy.com/wp-content/uploads/2016/09/Shannon-Williams.jpg)
Shannon Williams
Rancher Labs
![Sankaet Pathak](http://devtechstrategy.com/wp-content/uploads/2016/09/Sankaet-Pathak.jpg)
Sankaet Pathak
Synapse Financial Technologies
![Guy Fighel](http://devtechstrategy.com/wp-content/uploads/2016/09/Guy-Fighel.jpg)
Guy Fighel
SignifAI
![David Intersimone](http://devtechstrategy.com/wp-content/uploads/2016/09/David-Intersimone-Evans-Data-VP-of-Developer-Communities.jpg)
David Intersimone
Evans Data Corporation
Featured Delegates
![Dustin Whittle](http://devtechstrategy.com/wp-content/uploads/2016/09/Dustin-Whittle.jpg)
Dustin Whittle
Uber
![Jeanine Jue](http://devtechstrategy.com/wp-content/uploads/2016/09/Jeanine-Jue.jpg)
Jeanine Jue
Samsung ARTIK Cloud
![Joshua Krammes](http://devtechstrategy.com/wp-content/uploads/2016/09/member.png)
Joshua Krammes
StackPath
![Jonathan Ferman](http://devtechstrategy.com/wp-content/uploads/2016/09/Jonathan-Ferman.jpg)
Jonathan Ferman
Adobe
![David Wang](http://devtechstrategy.com/wp-content/uploads/2016/09/David-Wang.jpg)
David Wang
MuleSoft
![Vijay Vachani](http://devtechstrategy.com/wp-content/uploads/2016/09/Vijay-Vachani.jpg)
Vijay Vachani
Adobe
![Christina Nguyen](http://devtechstrategy.com/wp-content/uploads/2016/09/Christina-Nguyen-1.jpg)
Christina Nguyen
Fastly
![Jason Wu](http://devtechstrategy.com/wp-content/uploads/2016/09/Jason-Wu.jpg)
Jason Wu
SwiftType
![Nicolas Grenié](http://devtechstrategy.com/wp-content/uploads/2016/09/Nicolas-Grenié.jpg)
Nicolas Grenié
RedHat
![Paul Nerger](http://devtechstrategy.com/wp-content/uploads/2016/09/Paul-Nerger.jpg)
Paul Nerger
DeveloperProgram
![Desmond Chan](http://devtechstrategy.com/wp-content/uploads/2016/09/Desmond-Chan.jpg)
Desmond Chan
Loggly
![Marylise Tauzia](http://devtechstrategy.com/wp-content/uploads/2016/09/Marylise-Tauzia.jpg)
Marylise Tauzia
Square
![John Elkaim](http://devtechstrategy.com/wp-content/uploads/2016/09/John-Elkaim.jpg)
John Elkaim
Loggly
![Justin Johnson](http://devtechstrategy.com/wp-content/uploads/2016/09/Justin-Johnson.jpg)
Justin Johnson
Keen IO
![David Lin](http://devtechstrategy.com/wp-content/uploads/2016/09/David-Lin.jpg)
David Lin
Apple
![Erin McKean](http://devtechstrategy.com/wp-content/uploads/2016/09/Erin-McKean.jpg)
Erin McKean
Wordnik
![Jim Quanci](http://devtechstrategy.com/wp-content/uploads/2016/09/Jim-Quanci.jpg)
Jim Quanci
AutoDesk
![Shawn Gilmour](http://devtechstrategy.com/wp-content/uploads/2016/09/Shawn-Gilmour.jpg)
Shawn Gilmour
AutoDesk
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