
August 15, 2017 | San Francisco
Hyatt Centric Fisherman’s Wharf San Francisco
555 North Point St, San Francisco, CA 94133
WHAT IS
DEVTECH STRATEGY?
The DevTech Strategy Summit is the world’s only conference dedicated to helping DevTech executives sell and market (DevTech) technologies to developers. Topics at the DevTech Strategy Summit cover both DevTech Startup strategy as well as Enterprise DevTech Sales. The core challenge facing DevTech Strategy is: What are the growth opportunities and the challenges in selling and marketing to developers?
DevTech Strategy Summit will cover the following topics:
API business strategy
Pricing your developer technology
Taking a “Platform” or “Service” strategy
DevTech integration strategies: Build or integrate?
Open-source vs. Closed-source business strategies
Marketing and evangelism for developer technologies
Funding, Mergers, Acquisitions in DevTech
Schedule
3:00 PM – 3:40 PM Registration & Networking
3:40 PM – 3:45 PM Opening Remarks
3:45 PM – 4:30 PM Panel: Driving Adoption — How Do You “Sell” to a Developer?
This town hall-style panel invites a group of experts and all delegates in the audience to discuss one key question: How do you sell to developers? We will cover the strategies and metrics for sales and marketing, pricing models vs.free/freemium models, and the difference between startup/enterprise DevTech sales.
4:30 PM – 4:45 PM Networking Break
4:45 PM – 5:30 PM Panel: DevTech Strategy — Open Source vs. Closed Source, Service vs. Platform
This town hall-style panel invites a group of experts and all delegates in the audience to discuss how DevTech companies evolve their products and business model. Is the developer really your customer or are the tech executives the decision makers? Do you take a platform vs. service strategy or an open source vs. closed source strategy?
5:30 PM – 5:50 PM Town Hall: OPEN Panel on the State of the DevTech Industry
6:00 PM – 8:00 PM Networking Reception
Panelists

Paul Nerger
DeveloperProgram

Kathleen Estreich
Scalyr

Richard Hurring
Catchy

Jason McClelland
Heroku (Part of Salesforce)

Trevor Brosnan
Plastiq

Shannon Williams
Rancher Labs

Sankaet Pathak
Synapse Financial Technologies

Guy Fighel
SignifAI

David Intersimone
Evans Data Corporation
Featured Delegates

Dustin Whittle
Uber

Jeanine Jue
Samsung ARTIK Cloud

Joshua Krammes
StackPath

Jonathan Ferman
Adobe

David Wang
MuleSoft

Vijay Vachani
Adobe

Christina Nguyen
Fastly

Jason Wu
SwiftType

Nicolas Grenié
RedHat

Paul Nerger
DeveloperProgram

Desmond Chan
Loggly

Marylise Tauzia
Square

John Elkaim
Loggly

Justin Johnson
Keen IO

David Lin
Apple

Erin McKean
Wordnik

Jim Quanci
AutoDesk

Shawn Gilmour
AutoDesk
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